choosing the right shade of red lipstick

 For Dark Skin:

• Opt for deep, rich shades with like wine red or burgundy
• Avoid super-bright reds and reds with as they can seem be too harsh for your skin-tone 

For Medium Skin:

• Opt for pinky-berry reds to deep raspberry shades with blue undertones
• Avoid tomato reds
• However, if your skin is more of an olive tone, choose tomato reds and burgundies and avoid shades with blue undertones

For Fair Skin:

• Choose reds with cool undertones
• Avoid terracotta reds unless you have red hair and freckles
• However, if your skin is very fair, choose reds with a bit of a pink tint

For all skin-tones:

•  If you want your color to be a little less noticeable dab the lipstick on your finger and then apply it to your lips. This gives a more stained effect.
• Avoid fire engine red unless you have olive skin